Tuesday, May 20, 2008
HOODIA : AN APPETITE SUPPRESSANT
Hoodia is a succulent (cactus-like) plant not found in any other part of the world except in the Kalahari Dessert in Southern Africa because it thrives in extremely high temperatures and takes years to mature.For thousands of years, the San Bushmen of the Kalahari Desert have used Hoodia to counter hunger and thirst when they were deprived of food on long hunting expeditions in the desert. Sucking on the pulpy flesh, the Bushmen could not only slake their thirst but also, as they discovered ages ago, quell their hunger.
Several years ago, scientists discovered that Hoodia contains a molecule, now known as P-57 that sends a signal to the brain that you are full. When the first human clinical trial was conducted, a group of overweight people were given unlimited access to food. All the volunteers could do all was read, watch television and eat. Half were given Hoodia and the other half placebo. Fifteen days later the Hoodia group had reduced their calorie intake by 1000 a day. It was a stunning success.
The effectiveness of Hoodia as an appetite suppressant had been broadcasted in CNN, BCC, ABC News , CBS, Today, Oprah Winfrey and so on.
A Pharmaceutical giant in U.K. has invested USD 21 million dollars in clinical research to extract the active ingredient P-57 from Hoodia to be used as an appetite suppressant in health industry.